The Bernie Mullane Sports Complex
Marella Avenue
Kellyville NSW 2155
Marella Avenue
Kellyville NSW 2155
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What the Numbers Mean
The statistical results of the 2010 Hills Home Show and Lifestyle Expo offer an overview of an event that is in a strong growth phase substantiating the strategy of staging this annual event in the Hills Region of Sydney.
The huge 58% visitor numbers increase can be attributed to an improving economy, a broader and more focused visitor marketing campaign with particular emphasis on the success of the media partner relationship with Hills Shire Times/Rouse Hill Times and a general growing awareness of the event particularly by the local community.
By comparing other similar events that have been staged over a longer period it is expected that there will be continued growth in visitor numbers as the event becomes more established, exhibitor numbers and product spread increases and as show dynamics/event knowledge are fully understood.
Areas of improvement and opportunity include working on a strategy to improve visitor numbers from the upper North Shore and Blacktown areas of Sydney. The particularly warm weather on the week-end of the event was noted as an area of venue improvement that needs to be addressed.
The statistical results of the 2010 Hills Home Show and Lifestyle Expo offer an overview of an event that is in a strong growth phase substantiating the strategy of staging this annual event in the Hills Region of Sydney.
The huge 58% visitor numbers increase can be attributed to an improving economy, a broader and more focused visitor marketing campaign with particular emphasis on the success of the media partner relationship with Hills Shire Times/Rouse Hill Times and a general growing awareness of the event particularly by the local community.
By comparing other similar events that have been staged over a longer period it is expected that there will be continued growth in visitor numbers as the event becomes more established, exhibitor numbers and product spread increases and as show dynamics/event knowledge are fully understood.
Areas of improvement and opportunity include working on a strategy to improve visitor numbers from the upper North Shore and Blacktown areas of Sydney. The particularly warm weather on the week-end of the event was noted as an area of venue improvement that needs to be addressed.
Visitor Attendance
Visitors 6,472
Exhibitors 190
________
Total Attendance 6,662
March 2009 event - total attendance 4,201.
The 2010 event therefore achieved an increase of 58% when compared to the inaugural 2009 event.
Saturday 27th - 2,500 visitors
Sunday 28th - 3,972 visitors
Exhibitor Numbers
76 exhibitors participated in the 2010 event compared to 67 in the inaugural 2009 event.
Visitor Gender Breakup
Male - 35%
Female - 65%
Geographical Spread of Visitors
Baulkham Hills - 12.5%
Bendemeers - .3%
Blacktown - .5%
Blue Mountains - .5%
Canterbury / Bankstown - .8%
Castle Hill - 12%
Cherrybrook - 3%
Fairfield / Liverpool - .3%
Hawkesbury - 5.3%
Homebush - .3%
Inner West .3%
Interstate - .3%
Kellyville - 27%
Kenthurst - 4.2%
Newcastle / Hunter - 1.6%
Northern Suburbs - 2%
North Rocks - 2.4%
Oakhurst - .5%
Parklea - 1.5%
Parramatta - 1.8%
Pennant Hills - 4.5%
Quakers Hill - 2.6%
Schofields - .3%
Seven Hills - 1.5%
South Coast - .5%
St George - .5%
Upper North Shore - .8%
Western Sydney - .8%
Door Prize Competition Form
Onsite / venue - 87%
Hills Shire Times / Rouse Hill Times - 11%
Show website - 2%
Visitor Marketing - (How did you know about the show?)
Hills Shire Times - 63%
Rouse Hill Times - 24.5%
Hornsby Advocate - .3%
Inner West Courier - .3%
2WSFM - 6.3%
Other Radio - 2%
Banners and Street Signage - 2.4%
Venue - .8%
Websites - 3%
Word of Mouth - 2.1%
Visitors - areas of interest
Bathrooms / Plumbing - 32%
Building - 30%
Decorating / Design / Furnishing - 60%
Environmental - 23%
Homewares - 38%
Kitchens - 34%
Landscaping - 49%
Renovating - 52.5%
Solar - 40%
Visitors 6,472
Exhibitors 190
________
Total Attendance 6,662
March 2009 event - total attendance 4,201.
The 2010 event therefore achieved an increase of 58% when compared to the inaugural 2009 event.
Saturday 27th - 2,500 visitors
Sunday 28th - 3,972 visitors
Exhibitor Numbers
76 exhibitors participated in the 2010 event compared to 67 in the inaugural 2009 event.
Visitor Gender Breakup
Male - 35%
Female - 65%
Geographical Spread of Visitors
Baulkham Hills - 12.5%
Bendemeers - .3%
Blacktown - .5%
Blue Mountains - .5%
Canterbury / Bankstown - .8%
Castle Hill - 12%
Cherrybrook - 3%
Fairfield / Liverpool - .3%
Hawkesbury - 5.3%
Homebush - .3%
Inner West .3%
Interstate - .3%
Kellyville - 27%
Kenthurst - 4.2%
Newcastle / Hunter - 1.6%
Northern Suburbs - 2%
North Rocks - 2.4%
Oakhurst - .5%
Parklea - 1.5%
Parramatta - 1.8%
Pennant Hills - 4.5%
Quakers Hill - 2.6%
Schofields - .3%
Seven Hills - 1.5%
South Coast - .5%
St George - .5%
Upper North Shore - .8%
Western Sydney - .8%
Door Prize Competition Form
Onsite / venue - 87%
Hills Shire Times / Rouse Hill Times - 11%
Show website - 2%
Visitor Marketing - (How did you know about the show?)
Hills Shire Times - 63%
Rouse Hill Times - 24.5%
Hornsby Advocate - .3%
Inner West Courier - .3%
2WSFM - 6.3%
Other Radio - 2%
Banners and Street Signage - 2.4%
Venue - .8%
Websites - 3%
Word of Mouth - 2.1%
Visitors - areas of interest
Bathrooms / Plumbing - 32%
Building - 30%
Decorating / Design / Furnishing - 60%
Environmental - 23%
Homewares - 38%
Kitchens - 34%
Landscaping - 49%
Renovating - 52.5%
Solar - 40%
Hills Homeshow + Lifestyle Expo
2010 Show Statistics
2010 Show Statistics
Saturday 26 & Sunday 27 March 2011
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